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With ATTITUDE™'s Volume shampoo and conditioner duo, gently cleanse your hair and restore shine. Developed for delicate scalps, these vegan products are formulated with 98.1% ingredients of natural origin*, such as oatmeal, which soothes and improves the appearance of dry skin. The soy protein...

The vegan Sensitive Essentials Trio brings together three must-haves that are formulated specifically for sensitive skin, with 95%+ naturally derived ingredients*, dermatologically tested and EWG VERIFIED®. Fragrance free, these products are enriched with oat to provide a soothing sensation for your skin. Body Wash:...

Developed for delicate scalps, ATTITUDE™ Nourishing shampoo is formulated with 98% naturally sourced ingredients* including oat to soothe and improve the appearance of dry skin. Its EWG VERIFIED™ and dermatologically tested formula is enriched with avocado oil to help preserve hair’s moisture and suppleness....

Developed for delicate scalps, ATTITUDE™ shampoo and conditioner - Nourishing duo is formulated with 98% naturally sourced ingredients*, including oat to soothe and improve the appearance of dry skin. Their dermatologically tested formulas are enriched with avocado oil to help preserve hair's moisture and...

ATTITUDE™ nourishing conditioner revitalizes your hair and restores its moisture. Developed for delicate scalps, this vegan conditioner is formulated with 98.6% naturally sourced ingredients* including oat to soothe a dry scalp. Its vegan and dermatologically tested formula is enriched with avocado oil to nourish...

Those vegan cleansing soaps are formulated with more than 98.8% naturally sourced ingredients* including oat to soothe and improve the appearance of dry skin. Their gentle EWG VERIFIED™ and dermatologically tested formulas are each enriched with a special ingredient to answer every needs. Argan...

Revitalize your hair every day with ATTITUDE™ Volume & shine conditioner. Developed for delicate scalps, this vegan conditioner is formulated with 98.7% naturally sourced ingredients* including oat to soothe a dry scalp. Soy protein adds suppleness, shine and volume and leaves hair vibrant and...

Our thoughtfully designed SPF 50 Sensitive natural™ sunscreen for sensitive skin is formulated with non-nano zinc oxide, a mineral filter that creates a physical barrier on the skin to provide broad-spectrum protection against UVA and UVB rays. Enriched with oat extract to help soothe...

ATTITUDE™ Color care shampoo gently cleanses while repairing and restoring silky smooth hair. Developed for delicate scalps, this vegan shampoo is formulated with 97.6% naturally sourced ingredients* including oat to soothe and improve the appearance of dry skin. Argan oil protects and repairs color-damaged...

ATTITUDE™ Color care shampoo and conditioner duo gently cleanses while repairing and restoring silky smooth hair. Developed for delicate scalps, these vegan hair care products are formulated with 97.6% naturally sourced ingredients*, including oat to soothe and improve the appearance of dry skin. Argan...

With its gentle and effective cleansing action, this vegan conditioner is formulated with 98.5% naturally sourced ingredients* including oat to soothe a dry scalp. Argan oil nourishes and protects color-damaged hair, leaving it feeling soft and smooth. Its vegan and dermatologically tested formula is...

Delight your skin with this vegan body cream. Formulated with 98.9% naturally sourced ingredients* including oat extract, to improve the appearance of dry and damaged skin while soothing discomfort related to dryness. Dermatologically tested and EWG VERIFIED™, its rich formula with no added fragrance...

ATTITUDE® baby wipes gently clean your baby’s delicate skin. Our baby wipes are enriched with oat to improve the appearance of dry skin while soothing discomfort related to dryness. They also contain chamomile with revitalizing properties for skin. With no added fragrance, these wipes...

ATTITUDE’s Sensitive Skin Natural Moisturizing Ointment for babies forms a waterproof, protective film to restore their skin’s barrier. It keeps the good moisture in and irritating humidity out! We use plant- and mineral-based ingredients like calming oatmeal and oat oil to protect, soothe and...

Made with ingredients derived from plants and minerals, such as shea butter, our dermatologist-tested baby deep moisturizing cream creates a film that soothes dry, damaged or irritated skin. It soothes, moisturizes, protects and strengthens the skin's natural barrier. The packaging may differ slightly from...

Comforted skin means a happy baby! A lot of love goes into ATTITUDE’s sensitive oatmeal™ Body Lotion for babies. Designed for your little bundle of joy’s delicate skin and sensitive sense of smell, our lightweight and ultra-soothing lotion is the perfect companion for your...

Developed for children’s delicate skin, this vegan 2-in-1 is formulated with 98.4% naturally sourced ingredients* including oat to improve the appearance of dry skin while soothing discomfort related to dryness. Dermatologically tested and EWG VERIFIED™, this 2-in-1 is sulfate-free to gently cleanse baby’s hair...

Formulated with 99% naturally derived ingredients, ATTITUDE™ window & mirror cleaner – citrus zest quickly eliminates grease and dirt from glass and mirrors. Its invigorating citrus top notes blend harmoniously with floral and herbaceous lavender. It comes in a bottle made from HDPE #2...

Static eliminator & softener eliminates static electricity and softens fabrics, leaving them feeling gentle and fresh. It reduces wrinkling without leaving chemical residue. In addition, our static eliminator & softener is free of color dyes and fragrances. Dry your clothes sustainably and hassle-free!

Formulated with 98.5% naturally sourced ingredients, our vegan Moisture rich conditioner restores your hair’s moisture. Its formula contains quinoa protein to restore hair’s moisture and acid-rich jojoba protein to improve hair’s appearance, leaving it soft and radiant. Dermatologically tested, it’s enriched with watercress and...