Baby + Kids

Our SPF 50 mineral baby sunscreen stick for the face is designed to gently protect your baby’s delicate skin. Formulated with non-nano zinc oxide, this mineral protection creates a physical barrier that provides broad-spectrum protection against UVA and UVB rays. Its smooth formula glides...

Thoughtfully designed for gentle care and easy reapplication, our SPF 50 mineral baby sunscreen stick protects your baby’s delicate skin. Formulated with non-nano zinc oxide, this mineral sunscreen for babies creates a physical barrier on the skin to deliver broad-spectrum protection against UVA and...

Spray and go. Our Sunly® SPF 50 lighweight mineral baby sunscreen lotion delivers high-performance coverage in seconds with an ultra-light feel. Powered by non-nano zinc oxide, this sunscreen for babies provides 80 minutes of water-resistant protection against UVA and UVB rays. Its fluid texture...

Thoughtfully designed to protect your little treasure’s delicate skin, our sunscreen for babies is formulated with non-nano zinc oxide, which creates a physical barrier on the skin to deliver broad-spectrum protection against UVA and UVB rays. Its light, fluid texture makes for quick, gentle...

Formulated with 98,4% naturally derived ingredients, ATTITUDE™ fabric softener is easy to use and keeps your child’s clothes and bedding soft and static-free with just one small application. It works on all types of fabric, including delicate items like baby clothes and blankets. The...

Dermatologically tested and formulated with zinc oxide, EWG VERIFIED™ diaper cream stick creates an impermeable barrier that blocks moisture and helps prevent diaper rash. Enriched with castor oil to help preserve skin’s natural moisture and softening and nourishing almond oil. Its rich and creamy...

Unscented solid face & cheek balm is a baby care essential formulated with 100% naturally derived ingredients* including blueberry leaf extract that soothes dry skin. It also contains coca butter, known for its ability to preserve skin’s moisture and restore its suppleness. The softening...

Solid shampoo & body soap is a baby care essential formulated with 93.4% naturally derived ingredients* including blueberry leaf extract with protective and soothing properties. Ideal for baby’s delicate skin, this unscented 2-in-1 also contains coconut oil, an ingredient known to promote softness and...

ATTITUDE® baby wipes gently clean your baby’s delicate skin. Our baby wipes are enriched with oat to improve the appearance of dry skin while soothing discomfort related to dryness. They also contain chamomile with revitalizing properties for skin. With no added fragrance, these wipes...

ATTITUDE’s Sensitive Skin Natural Moisturizing Ointment for babies forms a waterproof, protective film to restore their skin’s barrier. It keeps the good moisture in and irritating humidity out! We use plant- and mineral-based ingredients like calming oatmeal and oat oil to protect, soothe and...

Made with ingredients derived from plants and minerals, such as shea butter, our dermatologist-tested baby deep moisturizing cream creates a film that soothes dry, damaged or irritated skin. It soothes, moisturizes, protects and strengthens the skin's natural barrier. The packaging may differ slightly from...

Comforted skin means a happy baby! A lot of love goes into ATTITUDE’s sensitive oatmeal™ Body Lotion for babies. Designed for your little bundle of joy’s delicate skin and sensitive sense of smell, our lightweight and ultra-soothing lotion is the perfect companion for your...

Developed for children’s delicate skin, this vegan 2-in-1 is formulated with 98.4% naturally sourced ingredients* including oat to improve the appearance of dry skin while soothing discomfort related to dryness. Dermatologically tested and EWG VERIFIED™, this 2-in-1 is sulfate-free to gently cleanse baby’s hair...

With its creamy texture, our EWG Verified® vegan foaming hand soap – Vanilla and pear gently cleanses and protects your child’s delicate hands. Specially developed to keep their little hands clean, it’s formulated with 98.7% naturally sourced ingredients* including blueberry extract with soothing and...

Protect your little one's delicate skin with our Sunly® SPF 50 mineral sunscreen for kids in stick form, thoughtfully designed for gentle care and easy reapplication. Formulated with non-nano zinc oxide, this mineral sunscreen creates a physical barrier on the skin to deliver broad-spectrum...

Developed with 98.5% naturally sourced ingredients* including blueberry leaves extract, conditioner – Vanilla and pear has protective properties and is suitable for kids’ hair. Dermatologically tested, it revitalizes your kids’ hair and leaves a fruity fragrance combining the juicy freshness of pears and green...

Our vegan kids bubble wash is formulated with 98.4% naturally sourced ingredients* including blueberry leaves extract with soothing and protective properties. Dermatologically tested and EWG Verified®, bubble wash – Vanilla and pear envelops the body with its creamy texture. Make bath time a gentle,...

Its 100% vegan and EWG Verified® formula contains 98.8% naturally derived ingredients* including papaya leaf extract for a feeling of freshness. With its gel texture and delicious strawberry flavor, it will quickly become an essential part of your child’s dental hygiene routine. *According to...

Thoughtfully designed to protect your little treasure’s delicate skin, our Sensitive natural™ SPF 50 mineral sunscreen for babies is enriched with oat extract to help soothe dry skin and restore softness. Formulated with non-nano zinc oxide, a mineral filter that creates a physical barrier...

Give your baby a fun bubble bath with bubble wash formulated with 98% naturally derived ingredients. * Containing blueberry leaf extract with soothing and protective properties, its creamy lather cleanses your baby’s delicate skin. EWG VERIFIED™, vegan and dermatologically tested, this bubble wash featuring...